Privacy Policy

FLANNEL Pty Ltd is committed to protecting your privacy and managing your Personal Information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose and safeguard your Personal Information when you interact with us across Australia, including in-store, online, via our website, mobile applications, email, SMS, and other digital platforms.

A copy of the Australian Privacy Principles is available from the Office of the Australian Information Commissioner (OAIC): https://www.oaic.gov.au/.

 

What is Personal Information and Why Do We Collect It?

“Personal Information” means information or an opinion that identifies an individual. Examples include:

• Name
• Postal address
• Email address
• Phone number
• Payment details (processed securely through third-party providers)
• Purchase and transaction history
• Device and browsing information

We collect and use Personal Information for purposes including:

• Processing transactions
• Delivering products
• Providing customer support
• Managing returns, exchanges, and warranties
• Improving our services and customer experience
• Marketing and promotional communications
• Complying with legal and regulatory obligations

We may also use your Personal Information for related secondary purposes where you would reasonably expect such use or disclosure.

When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.

Email Marketing

If you subscribe to receive emails from us, we may use your Personal Information to send:

• Promotional offers
• Product updates
• News and announcements

We comply with the Spam Act 2003 (Cth). All marketing emails will:

• Be sent with your consent (express or inferred)
• Clearly identify us as the sender
• Include an easy option to unsubscribe

You can opt out at any time by clicking the unsubscribe link or contacting us.

This information will not be shared with any third parties.

 

SMS Marketing

If you opt-in to SMS marketing, we may send you text messages about:

• Promotions and offers
• Order updates
• Cart reminders (where applicable)

By providing your phone number and opting in, you consent to receive SMS marketing messages. Standard message and data rates may apply.

You can opt out at any time by:

• Replying "STOP" to any message, or
• Contacting us directly

We will not send SMS marketing without your consent and will comply with applicable laws, including the Spam Act 2003 (Cth).

This information will not be shared with any third parties.

Cookies and Analytics (including Microsoft Clarity)

We use cookies and similar tracking technologies to enhance your experience and understand how you interact with our website.

This includes the use of Microsoft Clarity, a web analytics tool that helps us understand user behaviour through features such as anonymised session recordings, heat maps and interaction trackings.

This information helps us improve website performance, usability and customer experience.

By using our website, you consent to the collection and use of data by Microsoft Clarity in accordance with their privacy policy: https://privacy.microsoft.com/

You can control or disable cookies through your browser settings.

 

Disclosure of Personal Information

We may disclose your Personal Information to:

• Service providers (e.g. payment processors, delivery partners, IT providers, marketing platforms)
• Third parties where you have consented
• Regulatory authorities where required by law

Where this occurs, we take reasonable steps to ensure your data is handled securely and in accordance with Australian privacy laws.

 

Sensitive Information

Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

Sensitive information will be used by us only:

• For the primary purpose for which it was obtained
• For a secondary purpose that is directly related to the primary purpose
• With your consent; or where required or authorised by law.

 

Third Parties

Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.

Security of Personal Information

We take reasonable steps to protect your Personal Information from misuse, interference, loss, unauthorised access, modification, or disclosure.

These steps include secure systems, encryption, restricted access controls, and staff training.

When your Personal Information is no longer required, we will take reasonable steps to destroy or permanently de-identify it, unless we are required to retain it for legal or regulatory purposes.

Access and Correction

You may request access to the Personal Information we hold about you and request corrections if necessary.

To do so, please contact us using the details below. We may require verification of your identity before processing your request.

Maintaining Accuracy of Your Information

We take reasonable steps to ensure your Personal Information is accurate, complete, and up to date. Please notify us if your details change.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

Contact Us

Flannel Pty Ltd

4/31 Broadway, Nedlands WA 6009

Email: hello@flannel.com.au

Last updated: 15-May-2026