The Luxe Appeal of Designer Knitwear: Investment Pieces that Elevate your Wardrobe

As the frosty breath of winter settles in, there’s nothing quite as comforting or effortlessly elegant than a cozy piece of luxury knitwear. At FLANNEL, we believe the foundation of an exceptional winter wardrobe includes beautifully crafted, versatile knits. These pieces will not only cocoon you in warmth, but also provide a blanket of sophistication over even the simplest of outfits, because no weather condition should compromise your style.  

Whether it's the soft embrace of merino wool, or the delicate drape of cashmere, designer knitwear strikes the perfect balance between comfort and class. Here’s why these timeless pieces are always a winter favourite, and how to weave them seamlessly into your cold-weather wardrobe. 

Pictured: Inez Mohair-Wool Cardigan & Inez Mohair-Wool Sweater

Why Knitwear Endures

Knitwear has always been part of winter’s charm. It speaks to the season’s spirit; restful, layered and inviting, providing a softness you can indulge in. Unlike stiff outerwear, quality knits move with you, hugging your form while enhancing the flow of your silhouette. 

Luxury knitwear has a charm that reaches beyond its practicality. It is defined by its craftsmanship. Our FLANNEL pieces are made to be worn beyond fleeting trends, offering timeless appeal through thoughtful cuts and the finest natural fibres. Each thread carries a quiet story of artisanship, comfort, and understated luxury. 

Pictured: Trinity Cashmere Marle Scarf, Trinity Cashmere Fingerless Glove & Trinity Cashmere Marle Beanie 

Curating your winter knitwear collection 

A well-balanced selection of knitwear is at the heart of any winter wardrobe. When choosing these pieces, think beyond function. Look for knits that provide versatility, texture and a subtle elegance to your everyday look.

The Statement Knit 

Every winter wardrobe needs a hero piece: a chunky cable-knit sweater in a creamy, cozy neutral, or perhaps an oversized turtleneck in a rich, earthy tone. These pieces pair beautifully with tailored trousers for a polished look, or with denim for an elevated off-duty style. 

The Timeless Cardigan 

A classic cardigan in gentle cashmere or fine wool is the perfect piece for layering. Drape it loosely over a silk camisole when you need a touch of comfort indoors, or button it up beneath a structured jacket for a seamless day-to-night transition. As night falls, lay it softly over your shoulders to balance the sleek lines of a slip dress. 

The Luxe Pullover 

A fine-gauge pullover in a soft, muted tone (think dove grey, deep navy or ivory) exudes quiet luxury. Style it with wide-leg trousers for a clean, modern shape or tuck it into a flowing skirt for something a little more romantic. The beauty of a luxury pullover is in its simplicity; it’s the kind of piece you’ll keep reaching for, season after season.

Pictured: Trinity Cashmere Marle Sweater

Layering for warmth and style 

Winter dressing is about more than staying warm, it’s about creating depth and dimension. Layering knitwear is both practical and elegant, allowing you to play with proportions and textures.

1. Start with a base: A fitted silk camisole or long-sleeve tee acts like a second skin under your knits, adding just the right amount of warmth without any extra bulk.

2. Add the mid-layer: A cashmere cardigan or merino pullover adds softness and subtle texture to your wardrobe. Look for pieces that glide over the body, offering a flattering silhouette without feeling too structured. 

3. Top with outerwear: For the final layer, reach for a tailored coat or a softly structured jacket. The contrast of refined outerwear over the natural drape of knits elevates your winter look.

Pictured: Cassandra Crochet Bralette & Cassandra Crochet Pant

How to care for your knitwear 

Luxury knitwear is an investment in comfort and quiet sophistication, and it deserves attentive care to ensure its longevity. Here’s how to preserve the beauty and softness of your knits: 

• Air between wears:Let your knits breathe after each wear by laying them flat on a clean surface. This allows any moisture to evaporate and helps them maintain their natural shape. 

• Fold with care:Avoid hanging your knitwear as gravity can stretch and distort the fibres. Instead, fold them gently and store on a shelf or in a drawer. 

• Spot clean gently:Treat small spills as soon as they happen. Dab with cold water and a soft cloth, and if needed, use a mild, wool-safe detergent. Steer clear of vigorous rubbing which can weaken the delicate fibres. 

• Hand wash or dry clean:For a deeper clean, hand wash in cool water with a mild wool or pH-neutral detergent. Gently press out excess water–never wring or twist. Alternatively, take them to a trusted dry cleaner who knows how to handle delicate fibres. 

• Lay flat to dry:Reshape while damp and lay flat on a clean towel. Keep away from direct sunlight or heat, which can fade or shrink your knit. 

• Piling prevention:Piling is natural with wear, especially when there’s friction. Use a sweater comb of fabric shaver to gently restore a smooth finish. 

• Storage for off-season:Before packing away your knits for the warmer months, make sure they’re clean and dry. Store them in breathable cotton garment bags or a well-ventilated drawer, adding cedar balls or lavender sachets to keep moths at bay. 

Pictured: Herbert Cable Knit Sweater

Effortless elegance, every day 

Designer knitwear is set apart by its ability to elevate even the simplest of winter outfits. A beautifully crafted knit can transform your day-to-day wardrobe, offering both warmth and understated elegance. 

Imagine starting your day wrapped in the softness of a cashmere cardigan, coffee in hand and the morning still quiet. Later, pulling on an oversized cable-knit sweater for a stroll through some winter markets. And when evening arrives, you layer a silk slip dress with a fine-gauge pullover for a dinner under the stars. It’s a quiet reminder of the versatility and enduring luxury of quality knitwear. 

Pictured: London Chunky Knit Vest

Investment pieces that last 

At FLANNEL, we believe in investing in pieces that transcend seasons, those that are as beautiful as they are practical. Our knitwear collections are carefully curated to reflect our ethos of sustainable luxury: garments crafted with integrity, designed to be cherished and worn year after year. 

As winter unfolds, let your wardrobe reflect the season’s muted sophistication. Choose knitwear that not only keeps you warm, but brings a sense of ease and refinement to every moment. Because in the world of FLANNEL, true luxury is effortless, grounded and timeless.