At FLANNEL, our commitment to both our customers and the planet runs deep. Sustainability isn’t an afterthought. It’s woven into everything we do, from design to delivery. We care deeply about reducing our environmental impact and prioritise responsible practices that lighten our footprint without compromising quality or craftsmanship. 

Our team is actively working to reduce emissions from transportation by favouring sea freight whenever possible. Shipping by sea produces less than a quarter of the CO2 emissions compared to air freight, so this switch makes a big difference. We also minimise product movement between stores by consolidating stock transfers and reducing their frequency, which helps further shrink our carbon footprint. 

Because we focus on exceptional quality and enduring finishes, our garments have a longer life and fewer returns. Seeing customers pair old FLANNEL favourites with new pieces is one of the greatest compliments – it’s a sign that our collections are truly keepsakes rather than throwaways. 

Each FLANNEL garment comes packaged in 100% recycled plastic or cotton bags. In store, we offer our customers the choice to take their purchases home in our undyed cotton garment or string bags which can be reused at the grocery store or local farmer's market. We also provide recyclable hangers to customers who wish to receive their garments hanging, ready-to-wear.

We’re also proud to foster collaboration between our production partners. By encouraging them to share resources, bulk order trims and fabrics, and coordinate shipments, we not only reduce waste and emissions but also build a sense of shared community and purpose. Together, we’re working toward a greener future, one thoughtful step at a time.