ETHOS
PRODUCTION & CRAFTSMANSHIP
Since our founding in 2006, we’ve chosen to work only with boutique product houses – often family-run, always deeply skilled – across Italy, India, Indonesia, China, Portugal, and the USA. These are places where craft is generational, where hands still guide every thread and button. Many of our partnerships began over a coffee, a long-distance call, or a mutual connection that became friendship. Most have been with us since the early days. They’re not just collaborators; they’re part of our extended family. They, too, share the core values that define FLANNEL: mindfulness, craftsmanship, innovation, and a genuine sense of community.
Each piece is brought to life by skilled artisans – the very best in their field – who honour and preserve textile traditions passed down through generations. Our goal is to support these artisanal families and communities, helping to sustain their craft and the wealth of knowledge they cherish, while fostering economic independence and stability.Â
We work with specialised production houses, each dedicated to particular techniques and fabrications. Whether it’s the delicate hand embroidery of India, the luxurious silks and cashmere of China, the limited edition prints of Indonesia, considered Supima Cotton of the USA or the refined accessories of Italy and Portugal, every house excels in what they do best. This focused expertise ensures every FLANNEL piece is made with precision, care, and artistry.Â
Our partnerships go beyond production; they are built on respect and responsibility. We employ adults who receive a living wage at or above their country’s award standards. Our artisans work in bright, clean, and safe environments – places they choose to come to each day. This transparency and care form the foundation of the FLANNEL family, and we are endlessly grateful for the talented teams who bring our collections to life season after season.Â
Frequently Asked Questions
Our collections are crafted across boutique production houses in Italy, China, India, Indonesia, Portugal, and the USA, each chosen for their expertise and shared commitment to quality and ethical practices.
Most of our partnerships began through a mutual connection or a friendly conversation that turned into something more. Many of the artisans we work with today have been with us since the very beginning of FLANNEL. Over time, those relationships have grown into trusted friendships built on shared values and a love of craftsmanship.Â
We choose our partners carefully, always looking for those who share our commitment to quality, care, and community. Each production house upholds fair labour practices and provides a safe, respectful environment for its workers. More than just production partners, these are people we know, trust, and are proud to grow alongside.
FLANNEL works closely with each production partner, conducting regular compliance checks and audits to ensure workplaces meet strict safety, health, and labour standards. These checks are part of an ongoing commitment to transparency and ethical practice, ensuring every artisan is treated fairly and with respect.
By working with small-scale, specialised producers, focussing on quality over quantity, and using responsible materials and methods, we reduce waste and create garments designed to be worn season after season.
Our family-run approach means we’re personally involved every step of the way, from fabric sourcing to the final quality check, ensuring each piece reflects our standards for beauty, comfort, and timelessness.
We have dedicated teams who inspect every garment at multiple stages of production. If something doesn’t meet our standards, it’s sent back for refinement or repurposed through sample sales to avoid waste.
Our partners use eco-conscious processes, such as natural dyes, wastewater treatment, and energy-saving methods. We actively encourage improvements and innovation to reduce environmental impact.