Introducing Indira, one of our West Australian FLANNEL girls, daughter of one of our founders, social media creative and artist. We sat down with Indira to gain an insight into what she loves about FLANNEL, her favourite piece this season and a day in the life of her creative world. 

SHOP INDIRA'S LOOK

How would you describe FLANNEL?

FLANNEL embodies bold feminine expression and simplicity in equal measure which is something I don't find many, or any, other labels do. It is for the women who want to live and look good while they do it. The pieces are as unique and stylish as they are simple and comfortable. It is for those women who value and recognise quality over fast-fashion. 

What is your favourite FLANNEL piece this season?

My favourite piece has got to be the Ingrid Jumper in Bloom... Yum!  

SHOP THE INGRID SWEATER

What does a day in your life look like?

I feel so lucky that I get to start my morning with a swim in the ocean. I then usually spend the rest of my day in a pretty creative zone of painting, completing projects (stay tuned), editing videos and daydreaming about what's next!