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Article: FLANNEL DESIGNER HQ | BEHIND THE DESIGN

FLANNEL DESIGNER HQ | BEHIND THE DESIGN

SAMPLING
In order to make sure our finished product is perfection, we do a diligent series of sampling to ensure that our pieces are exactly as we want them before they go into production. It's always exciting when they arrive into the office!
FINISHES
Part of the design process is adding detail and intricate finishes to our pieces. See below gorgeous to gold leather and fresh milk lace ready to be finalised for Winter 20. 
OFFICE NOOKS
Ruby Star traders are one of our favourite merchants for quirky furnishings in our stores and office spaces. We also love to source vintage pieces locally, keeping sustainability and timeless quality in mind. 
@thatflannelgirl
Follow our Creative Director and Designer Kristy Lawrence on Instagram for behind-the-scenes access into her FLANNEL world... X

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PUTTING ON THE RITZ

PUTTING ON THE RITZ

This story is inspired by late winter nights, a dirty martini and a good time. Our forever muse Bianca Jagger was in mind when this story was being sketched in its first stages. The perfect select...

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DENIM MUSES | THE SMITH STORY

DENIM MUSES | THE SMITH STORY

Four Muses that Inspired the Smith Story A vintage edge is at the heart of every FLANNEL collection. This season our Smith story is a 1970s-inspired denim wash, bringing back a little flare and fun...

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